Eduard Irimia has been a successful promoter of kickboxing for quite some time in Romania and Europe as a whole, and his promotion, SuperKombat, is getting bigger each year. You'll never find a SuperKombat event that isn't a packed house, whether it's in Romania, or in Montenegro, where they filled a 7000 seat venue in February.
SuperKombat has various outlets, such as Local Kombat and their "Bodyguard" series that not only are successful but help build their overall brand. Now they have "Fashion Kombat," but this one doesn't have any fighting in it. Instead, Benny Adegbuyi, Bogdan Stoica and Andrei Stoica, three stars of SuperKombat, will appear at the Crush Summer club in Mamaia, Romania and participate in a fashion show where they'll walk the runway. Also, Remy Bonjasky will once again be a special guest, just as he was at the last Bodyguard event recently.
There will also be a party after that will promote local restaurants and clubs, and of course the event in Varna, Bulgaria on July 7. Varna may seem like a strange location to some, especially with only one Bulgarian fighter on the card, but it's actually a place where a lot of Romanians go for vacation and it's expected that there will be a lot of Romanians in attendance in the 6000 seat venue.
Other promotions could learn a thing or two from Eduard Irimia and SuperKombat on how to promote and hold successful kickboxing events.