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Glory 17: Glory Prepares to Distinguish Itself As a Combat Sports Brand

Glory 17 is a turning point for Glory in many ways, marking its entry into the American PPV market by staging the largest, most significant kickboxing tournament on American soil in decades. But even more noteworthy than that, this event signifies the opportunity for Glory to truly distinguish itself as a unique combat sports product that is capable of delivering where other brands may falter, particularly the UFC. The UFC’s present difficulties are well known: problems with a ballooning roster, complaints about “boring” fights, and problems marketing fighters have led to great inconsistency in the quality of UFC events. Glory, on the other hand, has experienced few to no difficulties in this regard--and for very interesting reasons. In this article, I will talk about some of the things that I think make Glory a fairly unique entity in the combat sports world.

1. Each Glory weight class has more elite fighters than a single card can accommodate.

The Last Man Standing tournament is essentially a display of the entire Middleweight division, and it is a scary division, featuring Artem Levin, Joe Schilling, Simon Marcus, Wayne Barrett, Filip Verlinden, and Melvin Manhoef as well as dangerous contenders like Alex Pereira--all of these men are either champions, former champions, or fighters who have distinguished themselves against championship-level competition. Whereas some promotions might struggle to fill fight cards with less accomplished talent, Glory has the unique problem of struggling to fill fight cards with overqualified talent, bumping the likes of Levin to the non-televised SuperFight Series. If you ever find yourself wondering why a fighter like Giorgio Petrosyan gets to occupy the fourth slot on the Glory main card, it’s frequently because any Glory card could offer you a choice of several main event fights.

2. Glory has complete control of the rules of the sport.

No matter how many three or four-letter-name sanctioning bodies Glory will claim accountability to, the fact remains that Glory, as an organization in today’s combat sports market, is unique because of the complete control that it has on the rules of the sport. By frequently changing its clinch rules, its knockdown rules, and its 8-count rules, Glory has crafted and refined a viewing experience that is more fast-paced and exciting, producing a high volume of memorable fights and highlight reel moments. This is an ability that neither the UFC nor any other MMA organization possess, and the end result for them is a perpetual struggle to reconcile the Unified Rules of MMA with the type of fights that UFC wants to sell. Glory, by contrast, can eliminate any rule that negatively affects the viewing experience.

The flipside is that we also don’t have to talk about drug testing in the sport of Kickboxing. Glory is in a peculiar position here as well, operating between the lines of an oversight structure that is very dated and arguably unequipped to handle a multimillion dollar professional sport. Indeed, WKA’s official rules, published in 2011, leave drug testing up to the discretion of the “WKA supervisor, tournament promoters, and the official doctor,” who “can and may perform tests” but don’t necessarily have to do so unless directed by local law, making WKA’s actual responsibility very unclear. The procedure, standards, and logistics of testing are either mentioned in vague terms or not outlined at all. Glory, for its part, hasn’t forced the issue, leaving us to enjoy the fruits of ambiguity. In other words: don’t ask, don’t tell, and Pride never die.

3. Glory is learning how to market its fighters.

This is an issue that we’ve discussed several times here on LiverKick and which Dave Walsh expounded on in his excellent piece comparing kickboxing to the history of regional pro wrestling promotion. Behind every fight is an evolving narrative with at least two central characters, and as viewers, we’re interested in not only the fight itself but also in how the fight will determine the next chapter of the story. The promoter’s job is to build anticipation and interest in the fight and to illustrate what it means in the grand scheme of the division. With Glory 17, Glory has been proactive in producing media which tells us the story, including an excellent video on the rivalry between Rico Verhoeven and Daniel Ghita. The authenticity of this rivalry (for the critics’ sake) is as irrelevant as the authenticity of the 2009 rivalry between Badr Hari and Alistair Overeem--it felt real at the time and it electrified the atmosphere at the Saitama Super Arena. As Glory gains screen time on television and PPV, promotional efforts like this will be increasingly vital to its success.

While Glory got off to a rough start, it seems like the organization has found its identity as a kickboxing promotion and major combat sports brand. It is undeniably a unique presence in today’s sports entertainment market. If this event is a success and the Glory audience continues to grow, I think that Glory could become a leading company. Until then, you will have to join me in keeping fingers tightly crossed.

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Glory 17: CroCop Vs Jarrell Miller Pre Fight Interviews

On June 21st at Glory 17 Live on Spike TV Jarrell "Big Baby" Miller will get his chance to avenge his loss against Mirko CroCop. Their first fight was in CroCop's hometown of Zagreb, Croatia, March of 2013 and lets say he had a bit of a hometown advantage.

Jarrell Miller has not had any kickboxing fights since his loss to Crocop but has been knocking out a steady string of opponents in his boxing career, so he is by no means rusty and wants revenge. Miller without a doubt will be looking for the knockout this time because he does not want to go to the judges and risk what happened last time. He has very heavy hands, pretty slick boxing defense, and also blocks kicks well for a boxer.

During CroCop's interview he calls Miller a Big mouth, which i'm sure most people would agree with, but its nice to hear CroCop talk a bit of smack as well, it shows he has some fire towards this fight. CroCop will not be able to clinch and smother as much as he did during the first fight with the Glory rules being a lot more strict when it comes to clinching. It would be nice to see CroCop not only go for the high kick but also try and break down the legs of miller as most boxers are very susceptible to leg kicks. 

Miller wants to knock out Crocop, avenge his loss, and then return to his boxing career. That won't be an easy task considering he has a kickboxing veteran known for his  powerful kicks with a plan to beat "Big Baby" for the second time. It only takes one punch or kick from either of these men to end anyone's night early.

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Why Kickboxing Fans Should Rejoice About Bellator's Changes

In case you haven’t heard already, it was announced today by Bellator that Bjorn Rebney has departed from the organization and that his replacement is former Strikeforce head Scott Coker. Coker was restricted under his deal with Zuffa from competing with them until March of this year, which was when Viacom began making a play to push Rebney out and to replace him with Coker. The rumors are no longer rumors and it is indeed now fact; Scott Coker is the new head of Bellator and Bjorn Rebney is out.

Now, I’m sure that you are asking yourself; why does this matter to Kickboxing. The answer is a long one, which you already knew because I only give long answers. GLORY is on Spike TV and in case you haven’t noticed, GLORY has had problems gaining much power with Spike TV since they joined up with the network. GLORY’s ratings have been just as good as Bellator’s have been and they’ve done so with a whole lot less backing compared to Bellator.

See, Bellator had a majority share sold off to Viacom a few years ago, making them not only a part of the Spike TV family, but embedded into the very essence of the network. Viacom now had a stake in not only Bellator’s survival, but its growth and prosperity. While I can’t speak firsthand of Bjorn Rebney, there have been reports for years about how he does business and that the way in which he handled Bellator wasn’t much different. I remember balking at the leaked Bellator contracts when the promotion first began, then we all remember the contract disputes with guys like Eddie Alvarez and Ben Askren.

It’s safe to say that not many in the fight world are big fans of Bjorn Rebney. Kickboxing fans shouldn’t be, either. You’d think that with GLORY under the Spike TV umbrella that there were natural crossover appeals for Bellator and GLORY, in fact, better crossover appeal than between Bellator and TNA Wrestling. Yet the crossovers that we saw were between Bellator and TNA Wrestling, TNA being a distant second place to the WWE and has been in constant financial and creative turmoil for years now. Not even pro wrestling fans like TNA Wrestling (you could argue that MMA fans don’t like Bellator, either, but that’s another story). 

So why not work with GLORY?

The answer is simple; GLORY is a great, polished and professional product. It offers something exciting and if people watch it, they fall in love with it. Bellator on the other hand has had to struggle for any gains in viewers and at times had to sacrifice their “vision” of tournaments to even attract marginal attention from the MMA press and fan base. We’ve had many reports that Rebney considered GLORY as the competition for Spike’s and Viacom’s affections, not something that he could work with and form mutually-beneficial deals with.

GLORY is on the rise and is doing so through rather modest means, while Bellator has had to dip into Viacom’s coffers to push expensive stars like Rampage Jackson and Tito Ortiz as real competition. While I can’t speak to boardroom affairs or meetings that happened behind closed doors, there has been a sense that a reason why we haven’t seen more GLORY programming on Spike TV or more support for the GLORY brand had a lot to do with Rebney’s attitude towards Kickboxing and GLORY. 

This is why the inclusion of Scott Coker is like a beam of light through a cloudy day for GLORY and Kickboxing fans right now. Scott Coker’s history is one that is rich not only in Mixed Martial Arts, but Martial Arts in general. Scott Coker was a longtime Kickboxing promoter, even working for K-1 on their US events. Before you rag on those events, remember that K-1 gave him extremely limited resources for those events and that any of the good that came for K-1 USA came through Scott and his very talented and motivated team (later on Mike Kogan had similar struggles but did an admirable job as well).

Scott Coker isn’t afraid of Kickboxing, in fact, Scott Coker loves Kickboxing. Kickboxing is how he broke into the world of promoting fights and nobody in the United States did it as successfully as Coker did it. Scott Coker also isn’t afraid of working with other brands on mutually-beneficial arrangements. Strikeforce came into prominence through a landmark deal with EliteXC that brought Strikeforce’s fighters, following and respect to PPV with some of EliteXC’s big names that they had signed, making for truly memorable events. It later led to Strikeforce absorbing EliteXC and becoming the #2 promotion in the world overnight. 

Now, do we think that things are going to immediately get better? Probably not. In fact, it might take a while. Scott Coker might bring about change, but Scott Coker still has to answer to Viacom at the end of the day and without a financial stake in GLORY they might not see the value in pushing it too hard. Then again, there is a contract in place and they are paying GLORY for the programming, so it makes sense to maximize the brand to its fullest and I see no reason why Scott Coker and Bellator would turn away a chance at working with another successful, unique brand to help build credibility for both. 

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Join the LiverKick and Can't Stop Crazy GLORY 17/Last Man Standing Kountermove Tournament

That title is crazy long, isn't it? Well, there is a saying out there, it's; You Can't Stop Crazy. So if we were going to have a crazy long Kountermove title, why wouldn't we team up with our friends at Can't Stop Crazy to present the GLORY 17/Last Man Standing Kountermove tournament that we were going to do anyway? Just like last time this bad boy is a freeroll, meaning that you can sign up for a fresh, new account if you don't have one already, put no money in and enter the tournament. You can walk away with money from that. 

So yeah, it's free. If you already have an account you should enter as well, because, well, you should. 

The official odds for GLORY 17 and Last Man Standing aren't live yet, but I expect to see them soon on MMAOddsBreaker.

There is zero reason for you not to enter this Kountermove free roll tournament for GLORY 17/Last Man Standing, so go do it now. Now, let's talk about what you should (and should NOT) be betting on.

  • Easy Money
  • Jarrell Miller ($4500) - Sure, there were some out there that felt in their first meeting that Cro Cop might have somehow won that fight. I wasn't one of them and if we are real, you shouldn't be either. Jarrell controlled where the fight took place, was landing cleaner strikes and that was the biggest fight of his career at that point. Since then he's had experience -- lots of experience -- and been scouted by some of the biggest names in Boxing. Cro Cop's dirty boxing-centric style is not going to cut it against Jarrell this time and Jarrell knows better than to get in range for that and eat headbutts. Without Croatian judges and referees this is an even playing field and that favors the man who calls himself Big Baby.
  • The Underdog
  • Joseph Valtellini ($4600) - Marc de Bonte is the defending champion, which gives him an advantage, as does his long career. But you know what? There is a tidal wave forming right now and it's forming behind Joseph Valtellini. Styles make fights and de Bonte's style is more conservative compared to Valtellini's, which is usually fine, except for one thing. Valtellini held his own against Nieky Holzken and was able to not only defend, but break through Holzken's defenses. Holzken is just about untouchable at this weight and is able to sneak by strikes through the best defenses. Holzken had problems with Valtellini. I think that de Bonte is an incredible fighter, but I'm not sure his defenses are as tight as Holzken's and he's gonna play the counter-puncher game, which means Joe will pick him apart. 
  • Too Close to Call
  • Daniel Ghita ($4700) vs. Rico Verhoeven ($4900) - Perhaps the most exciting single fight on paper for Last Man Standing, it is also really tough to call. Verhoeven absolutely has a win over Daniel Ghita, but this is both men, fresh, against the best version of each other. Verhoeven reminds me of Daniel Ghita back in 2012, when Ghita was just getting comfortable in the ring and broadening his horizons. Verhoeven used to be stiff and gunshy, now he's confident and using all of his tools in a fluid manner, which is great, but Daniel Ghita has been through it all now; wins, losses, a trip to the top only to get shot back down. There's a good chance that Verhoeven looks the best he's ever looked and wins a close fight, there is also a chance that Daniel Ghita pummels Verhoeven enough to take the win. 
  • The Long Shot
  • Alex Pereira ($4300) - If you look at the odds, Alex Pereira is the man least likely to win the tournament, when, in fact, for being relatively inexpensive in this Kountermove tournament, he's a tremendous value. He's shown us a ton in his past few fights and we all already know what Artem Levin brings to the table. That being said, knowing what Artem brings to the table, it means that he's going to be himself. He's going to be slipping strikes, working the clinch a ton and maybe even losing a point for it. Moving in close on Alex Pereira is a suicidal move and one that someone as confident as Levin might not be afraid of trying. There's a chance that Pereira even wins this whole damned tournament. You can quote me on that, because I said chance, not will, okay?
  • Stay Away From
  • The entire GLORY 17 Featherweight tournament - This is beyond too close to call, this is insanity. If you are into taking risks then go for it, I'd say your best bets are Shane Oblonsky ($4800) or Gabriel Varga ($4800), but that being said, daaaamn. That is a great, great tournament and some stellar matchmaking by Cor Hemmers. 
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