To become a global kickboxing promotion, you have to promote all over the world. That includes going to some of the true hotbeds of the sport, which includes Western European countries and countries in the Pacific. For It's Showtime, they have most of Europe covered, with relationships spanning most of the major European countries, from their home in the Netherlands to Italy, the UK, Belgium, France and Poland. Hell, they are even running a show in Russia. Japan is currently in a state of turmoil, and is probably not safe for any outsider to be doing business in, especially with It's Showtime's relationship with K-1, which leaves a Muay Thai and Dutch kickboxing haven of Australia.
Well, say no more, as today on It's Showtime's Simon Rutz's Facebook page, Rutz indicated that within the next month they should have details ironed out for an Australian show. Rutz indicated that he had his sights set on Canberra or Sydney to run a show, but has no promotional partner of late. If you've wondered about It's Showtime's international shows, you'll notice that another person or entity will "present" It's Showtime shows. The last show was presented by promotional company Fighting Stars and their big France show is hosted by famous international kickboxer Kader Marouf.
It's Showtime's expansion plans are smart; they work with local names and form strong alliances with them to make doing business in foreign countries easier. You'll notice that the name Fighting Stars pops up often when it comes to It's Showtime, as they have strong bonds. That is what they look for in promoting kickboxing (American kickboxing promoters, are you listening to this? If you want to work with Rutz contact us and we'll hook you up).
A show in Australia would be a very good idea, as Australia is known for having some great kickboxing and muay thai talent due to its location, being in close proximity to Thailand and having strong European influences throughout the nation. There are a few high profile names from Australia that still compete today; Ben Edwards, Peter Graham, Nathan Corbett, Paul Slowinski and John-Wayne Parr. For a nation not Thailand, Japan or the Netherlands, that is a high concentration of strong names and there are plenty more within the Australian scene.