I'm not sure if what I'm posing at this point is a rhetorical at this point or if it actually has value. Recently SHOOTBOXING Girls S-Cup 2009 and 2010 champ Rena Kubota (simply called RENA) made a television appearance on the Female Athletes TV show on TBS, and the ratings she scored for her segment were quite positive. The overall rating for the show was 11.8%, with RENA's segment where she embarrassed three male comedians in the ring received a staggering 16.8%.
RENA, to say the least, has proven that she has the attention of Japan's fickle audiences, and once again on a show featuring female athletes from different sports, was able to prove that combat sports can be seen as "cool." This is immensely important for combat sports. Recently, @DanHerbertson, @Kuri_Kinton and myself (@LiverKickdotcom) had a discussion about the future of combat sports in Japan. Stuart Tonkin (Kuri Kinton), of course, for the uninitiated has been in Japan for ages and does work for K-1, while Herbertson is MMAFighting.com's Japan reporter.
The talk came on the heels of Herbertson and myself discussing TBS and FEG's future, which at this point is a big unknown. TBS had a two year deal with FEG that expired at Dynamite!!, which means as of right now the future of K-1 MAX and DREAM are uncertain on television. This of course could all be idle talk and TBS picks FEG programming back up and simply alters the contract a bit, but if they opt out it is incredibly uncertain for the future. K-1 MAX was the brainchild of FEG and TBS, used mainly to capitalize on the popularity of Japanese Middleweight kickboxer Masato. Masato scaled back his participation and soon retired, leaving MAX in a bad spot.
Then there is DREAM. DREAM is essentially a venture between FEG and what we all knew as DSE. If you don't remember DSE, think back to PRIDE. K-1 currently resides on Fuji TV, who killed off PRIDE's programming after the yakuza scandal DSE had and refuse to associate with that again. This means even if Fuji TV, who have a great relationship with Kazuyoshi Ishii, pick up K-1 MAX, DREAM might be without a home.
Are you following where RENA comes into play yet? Satoshi Ishii's popularity is in the balance right now, and if he disappears again for a prolonged period of time or says something ridiculously stupid in interviews, well, that is it for Ishii. Ishii really needs better handlers, but then again, that won't change anything now. With proper management from the beginning we wouldn't have these issues with Ishii. K-1 has used RENA before, in 2009 she participated in their Korean MAX show where she had a tough extra round decision loss to Su Jeong Lim after being promoted as one of the show's headliners.
RENA has rebound, though, having an incredible 10-fight win streak after that loss and taking two SHOOTBOXING tournaments, which is nothing short of spectacular. For TBS to feel comfortable with further FEG programming, they need some sort of star to push, a Japanese star, and there have not been any outside of Ishii that have presented themselves. If you think back, since the fall of PRIDE there have been no stars created, everything has been left over from PRIDE and earlier K-1 success. Using a female fighter like RENA might not attract the crowd that Japanese broadcasters and sponsors are looking for, but it will bring in viewers. At least until they finally find that "next Masato" they are grasping at straws for. There is a very, very good chance that K-1's KOSHIEN division, which we all laughed at years ago, can provide that next big star for them. There have already been a few fighters not named HIROYA who have come from the KOSHIEN program who have gone on to have success and could be huge stars. [source]
Video of RENA's appearance after the break.