As It's Showtime's return to action on November 12th in Tenerife, Spain nears, it's time we all took a closer look at the event. This will be It's Showtime's second venture into Spain, with success being achieved at their first event in Madrid back in June. The atmosphere was one of the best in It's Showtime's history and the card drew an estimated 8000 which is pretty good for a first time in the country. It's Showtime used familiar strategies that they've used for past events to ensure that the event was successful. Among these strategies are co-promoting with local promotions and placing local talent on the card.
For this card on November 12th, It's Showtime will be utilizing many fighters from the Canary Islands, of which Tenerife is a part of. The Canaries have a pretty strong kickfighting following and the turnouts for events there are generally good. Two of the top draws for the card will be Loren Javier Jorge and Moises Ruibal, both fighters who have risen up from the kickfighting scene in the Canaries and achieved success on a grander stage. You may remember them from when they put in great efforts on It's Showtime's Madrid card. Fans show up for in droves for their fights and both and most of the crowd will be there supporting them. Loren recently beat Rodney Glunder in Tenerife on October 8th in Tenerife, giving him some nice hometown momentum leading into his title fight against Danyo Ilunga. Moises Ruibal also just split two fights against top Dutch 85kg fighter Fred Sikking, losing a close first fight that demanded a rematch in which he won. These two fights with Sikking also took place in Tenerife recently, the first being in August and the second being in September, also adding some steam to the event lead-up.
Other fighters on the main card that should be taken note of are Carlos Reyes, Zeben Diaz and Jonay Risco. Reyes beat It's Showtime's 61MAX World Champion, Javier Hernandez in April and will actually replace Hernandez to fight Sergio Wielzen. Although It's Showtime's champion is out of the fight, it's probably even better for the card that Reyes is in, being that he's another local talent that can help to fill seats. Zeben Diaz put in a good performance at It's Showtime's Madrid event and was featured in local newspapers. Diaz is again another local talent and it's telling of his status that he's being featured in newspapers. Jonay Risco is also fighting William Diender on the card, and you probably get it by now that he's another local fighter that will help to draw attention to the event. Add an undercard that's filled with more local fighters, including Loren's brother and I think the event will have a solid attendance.
It's Showtime has made it a habit to co-promote with local promotions and it really helps them with their local advertising and event awareness. For this Tenerife event, they've teamed with the Canary Kickboxing Federation, Fightclub Group and Street Culture. The Canary Kickboxing Federation is responsible for most shows in the Canaries and should ensure that this event has a solid backing. Fightclub Group is a familiar partner for It's Showtime and they've co-promoted numerous events, mostly in Belgium and Holland.
The event is supported by the government of the Canary Islands, the Santa Cruz City Council and the Autonomous Sports Organization of La Laguna. The event is also officially backed by local newspaper Diario de Avisos and local radio station Teide Radio-Onda Cero who will be providing coverage. There have already been stories in the newspaper about the events and individual fighters. Tickets are even being sold at stores like Jack & Jones.
With all the local backing, fighters and coverage, I'd say the event is set up for success. The event takes places in the Pabellon Insular Santiago Martin, which holds 5100 people. I have no doubts that the arena will be full. It's Showtime is taking a smart approach to international expansion and with the way this event has been put together, I think it's safe to say we can expect more in the future.