If you've been wondering why K-1 has been seemingly so focused on China over the past year or so, look no further than the announcement made today by K-1 that they have secured what looks to be a pretty hefty broadcast deal in China that will reach most of the country. We had the news on the next event in China, taking place on January 1st, last week. That will be the first of ten live events that will be produced inside of China next year by K-1 through this partnership.
That first event is a China vs. USA themed event. Originally they had announced Kevin Ross and Tiffany Van Soest from the USA as fighting for the event, but due to commitments to Lion Fight Van Soest is 100% out and Ross is still trying to clear things up, but it's up in the air right now.
According to their statement today, K-1 will be aired live on nine major, commercial broadcast network in China. I'm not kidding. Those listed are; Hunan TV, Hebei TV, Hubei TV, JiangXi TV, Anhui TV,Chongqing TV, Guangdong TV, Hainan TV, Qinghai TV. This covers most of China's population, which is estimated at 1.357 billion people. I'm not sure how to compare this to the US because China has over four times the population that the US does, but this is basically like being on one of the major broadcast networks like CBS, ABC or NBC. This partnership will make K-1 one of the most widely-viewed combat sports in the world.
K-1 has also announced two other events;February 1st; China vs. JapanMarch 28th; China vs. Thailand