With K-1's stunning silence throughout the year 2011 there is no doubt that Dutch promotion It's Showtime has picked up the slack that K-1 left and then some. It's Showtime has grown from a smaller organization that promoted a few scattered events, which from 1999 until 2004 involved one big event a year, which eventually turned into one big event at the Amsterdam ArenA until 2005 when the promotion decided to branch out and run more events. In 2005 they held a series with Gentlemen's Promotion that revolved around a massive 75kg tournament. The next year saw them co-promote with K-1 for the first time in what turned into a longstanding and beneficial relationship for both sides until recently, when K-1 fell upon massive financial woes and It's Showtime decided to move forward in the wake of K-1's absence.
This year is primed to be It's Showtime's biggest year yet, with last year holding 7 events and this year having 6 events already on their calendar and another three to four events in the works, but it doesn't stop there. LiverKick.com has been speaking with It's Showtime officials for a while now, and have understood that It's Showtime was not just happy with European expansion and was indeed looking to expand into the United States. This led to talks with a few television stations and promotional partners, some deals falling apart and then some rumors over the past week of big things brewing for It's Showtime.
Simon Rutz is no fool, as can be seen with the gradual growth of It's Showtime over the past 12 years. It's Showtime was not simply looking for a television deal for the United States, they were looking for promotional partners. Like we've seen with all of It's Showtime's recent events, they partner up with another company for all of their shows; BFN Group, Fight Group, Fighting Stars, Oktagon and even individuals like Yiannis Evgenikos and Kader Marouf. They wanted nothing different when it came to the United States and would not even think about promoting shows here without strong support from another promotion or entity, the same goes with television. They simply did not want to be on television, they wanted a working partnership that would expand the company.
We've dug pretty deep and found out that It's Showtime and HDnet finalized a deal earlier this week that will change the kickboxing world as we know it. It's Showtime has been added to HDnet's fight library, starting as soon as the May 14th Lyon, France show. That event will be aired on the following Friday at 11pm Eastern time. It is not airing live because of the short notice for the deal working itself out. We do know that Michael Schiavello is in Lyon, France right now most likely to commentate live on the event. To say that HDnet is going to give It's Showtime the "K-1 treatment" is an understatement.
Multiple sources have claimed that HDnet actually went and bought It's Showtime, or at least bought into the company. It was announced today that HDnet will begin airing It's Showtime immediately, through an agency called Fighting Spirit. LiverKick.com has also learned that HDnet is very interested in possibly purchasing K-1 to add to their stable of original programming. HDnet has aired K-1 in the past, but this would be different. K-1 has been having financial problems and many have been critical of their management, HDnet would look to have the legendary promotion turn a corner and help fully realize its potential in the United States.
UPDATE: Andrew Simon clarified that HDnet has only purchased the rights to It's Showtime in the U.S., not outright purchasing the promotion. They will work with the promotion to promote the shows, but won't hold an actual stake in it. As for K-1, HDnet will look to possibly further air their programming when live programming is available.
Dave Walsh has been covering MMA and Kickboxing since 2007 before changing his focus solely to Kickboxing in 2009, launching what was the only English-language site dedicated to giving Kickboxing similar coverage to what MMA receives. He was the co-founder of HeadKickLegend and now LiverKick. He resides in Albuquerque, New Mexico where he works as a writer of all trades.
His second novel, Terminus Cycle, is available now via Kindle and Paperback.
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