When we talk about kickboxing and muay thai in the United States, we talk about the desire to go "mainstream" and to make big deals happen. Lion Fight has shown a tenacity in growing their brand within the United States and starting on September 5th at Lion Fight 18, they'll be introducing something pretty new to the world of muay thai; fashion. Today they announced a deal with swimwear company Kate Swim, best known for being featured in Sports Illustrated's swimsuit editions in 2012, 2013 and 2014.
Starting at Lion Fight 18 the promotion will be using Kate Swim models as ring card girls, them decked out in Kate Swim swimsuits. This is some out-of-the-box thinking for Lion Fight, which should definitely be applauded.
Lion Fight 18 airs on September 5th on AXS TV at 10PM Eastern time.
Dave Walsh has been covering MMA and Kickboxing since 2007 before changing his focus solely to Kickboxing in 2009, launching what was the only English-language site dedicated to giving Kickboxing similar coverage to what MMA receives. He was the co-founder of HeadKickLegend and now LiverKick. He resides in Albuquerque, New Mexico where he works as a writer of all trades.
His second novel, Terminus Cycle, launches on March 24th.