This weekend's GLORY 12 New York was a very important event for the partnership between GLORY and Spike TV, as the first event pulled in an average number that was just shy of 400,000 with a peak that was around 800,000 (coming in the first quarter hour, obviously from the COPS lead-in). That meant that they lost viewers who had left their television tuned into Spike after they got their fix of trashy, intoxicated people stumbling about while being arrested.
So how did GLORY 12 do? According to Spike TV there was an improvement for this show, with 476,000 viewers on average for GLORY 12 with a quarter hour peak of 665,000. According to Spike this is a 25% increase from the last event's average and they seem happy with it. It's not clear which quarter hour was the peak, but an educated guess will say that it was once again the first quarter hour, you know, the one that had the severe audio issues.
The numbers are at least better than Spike TV's "Rampage 4 Real" documentary created to hype up Rampage Jackson's Bellator debut, which is a good thing. GLORY 12 was probably a lot cheaper to produce.
Dave Walsh has been covering MMA and Kickboxing since 2007 before changing his focus solely to Kickboxing in 2009, launching what was the only English-language site dedicated to giving Kickboxing similar coverage to what MMA receives. He was the co-founder of HeadKickLegend and now LiverKick. He resides in Albuquerque, New Mexico where he works as a writer of all trades.
His first novel, the Godslayer, is available now.