Kickboxing is a frustrating sport sometimes. There, I said it.
Kickboxing has been struggling to find its identity over the past few years. That might seem like a bit of an ominous statement, but when you look at how many different organizations we’ve seen in different mediums, how many star Kickboxers we’ve seen retire or rise to prominence, or how many we’ve seen languish in smaller promotions you’ll see what I’m talking about. Right now is an interesting transition period for the sport of Kickboxing and a vital time for the sport where it could either grow to be huge or it could fail and return to obscurity. How that product gets to the fans is probably the most vital part of the sport right now, even more important than the quality of the fights themselves.
The landscape right now is like this; GLORY airs on Spike TV in the United States and then has various, smaller television deals throughout Europe and Asia. K-1 is currently attempting to negotiate television deals while providing free streams via their website. SuperKombat airs on EuroSport and a few smaller networks in different spots in the world. Enfusion is in a similar spot to SuperKombat. Then there are various, regional Kickboxing events that get solid coverage locally but not much anywhere else.
Like I’ve been saying, it’s a very strange and fragmented sport for the time being. There are talks of GLORY considering moving some select, bigger events to PPV here in the United States, starting with GLORY 17. It would probably be in the vein of the UFC model, where the prelims would be on Spike TV and the main card on PPV, which is fine, the only issue is that PPV as a medium is a dying one. The concept of Pay-Per-View in the United States began in the 50’s but came to prominence in the 70’s and 80’s when Boxing took a shine to the concept of selling live broadcasts of big fights through cable systems.